https://briceallenmyers.com/quickhits daily 0.75 2022-10-12 https://briceallenmyers.com/theworkskitchen daily 0.75 2022-10-12 https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/1605322219914-9Y8YQ6DHZ5EKIAUYW232/TWK_Logo1.jpg The Works Kitchen https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/1605322239339-HSX3HBKMGMYXG08N1HKS/TWK_Logo3.jpg The Works Kitchen https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/1605322231231-RFZ78XAN3BM0Y3ZZPKKR/TWK_Logo2.jpg The Works Kitchen https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/1604089894706-KWVE9KGV4MZ7USGN1QOV/TWK_Menu.jpg The Works Kitchen - The Menu Once the chef developed a complete menu, it fell on me to design a new menu for guests. It needed to be sophisticated like the food, but FUN like the GameWorks experience. We pumped up the color, employed our new signature overlapping letters. The challenge was a layout that made sense for guests while still placing high margin menu items in premium real estate. Over time, as we gained more insights on item popularity, the menu went through multiple iterations to either highlight struggling items, or push harder on more popular items. https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/1605831988581-376ZOKSFDGUML8CY9440/image-asset.jpeg The Works Kitchen - The Branding It designed a simple logo for The Works Kitchen, and immediately felt that while it met the sophistication of the chef’s culinary confections, it failed to marry a new brand to the excitement, the the irreverence, and the youth of the GameWorks brand. So I built a visual plan around the logo I had designed. By allowing the logo to be partially covered with food images, I placed the product in the forefront and gave visuals more layers. I then added tightly kerned typography to the mix which was used on the new menu and on visual content. Using a combination of gorgeously shot imagery, the bright colors of the overlapped text, and the multiple layers of all visuals, we accomplished the goal of marrying The Works Kitchen to the GameWorks brand. https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/1605831024393-XWCI6JTGZAYW12POPSXV/TWK_Milkshake2.jpg The Works Kitchen https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/1605831032828-TLWLLR7UBAF3HNZYRBVK/TWK_Milkshake3.jpg The Works Kitchen https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/1605831008597-MD1VRU7VVLM7VCXHSMFT/TWK_Milkshake1.jpg The Works Kitchen https://briceallenmyers.com/gameworks-website daily 0.75 2025-03-10 https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/1605035381754-J35DBJDI0MA49R2GJWMJ/GW_Games+copy.png GameWorks Website https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/1605027174080-ZQF806BO7J0IHS3QEIHW/GW_Arcade1.jpg GameWorks Website - Lead with Arcade The website needed a hierarchy for content that was rooted in reality. For this, I did a deep dive on in-venue revenue to see where we ACTUALLY MADE MONEY. By understanding what was paying our bills, I was able to organize the content on the site AND help internal stakeholders understand why certain content might not fall above the fold. The hierarchy went: Arcade Esports Food and Beverage Event Sales (which if done right, promoted all of the above) https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/1605036381100-9EOEZIT2GAQ28VIEE9PM/GW_Conversion.jpg GameWorks Website - Keys to Conversion “The website doesn’t make money”, was a refrain i heard from others internally. With that, it became incumbent on me to prove that the website was driving revenue in-venue. Using Google Analytics and GoogleAds, I was able to track digital interactions from mobile devices to our POS effectively proving the value of gameworks.com read the case study https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/1605830383453-03DWPM74L4R3S82YBURO/GW_Games+copy.jpg GameWorks Website https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/1605029509186-ZTVGF4P41PWNQ315PISR/GW_Speed.jpg GameWorks Website - Speed it up! Abysmal website speeds equal high bounce rates – that’s website 101. The challenge is presenting a visually heavy website and maintaining speed. By caching images, compressing content, and implementing latent load, we saw improvement across the board. Our bounce rate for important landing pages dropped, dwell time skyrocketed, and page views per user tripled. The next step was converting these metrics to actual visitors spending actual dollars in our actual stores. https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/1605027162053-SEQYEQQH7KE206DDMZ52/image-asset.jpeg GameWorks Website - Location Specific Content The realty of a multi-venue business is that guests are drawn in by the global message, but retained by the individual/local experience. I approached the new website with this understanding, and in every way possible, tried to tailor content to be responsive based on an individuals geographical location. By using a users IP address, we were able to present only relevant content. Guests saw promotions, arcade games, esports tournaments, and food offerings that were available at their nearest GameWorks without having to navigate to a location page. https://briceallenmyers.com/home daily 1.0 2025-07-22 https://briceallenmyers.com/afterdark daily 0.75 2022-10-11 https://briceallenmyers.com/social-media daily 0.75 2022-10-11 https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/1607555724957-6K07YBD7JKQH9WCO2YVA/Social_Manual.jpg Social Media - Not Everyone is An Expert I could not assume that anyone was a social media expert, that they understand brand, or that they would be able to learn a new software on their own. As a starting point, I created a Social Media Manual for GameWorks. It was dense, but it included everything any employee would need to learn about basic social media, the GameWorks brand standards, and Social Studio. Download the Manual HERE https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/1607556686518-7D0EANH2JYZJWC0JHZW7/Screen+Shot+2020-12-09+at+3.24.30+PM.png Social Media - BINGO!! Once I trained local leadership on social media best practices and set expectations for curating their own content to promote their venues, it was incumbent on me to empower and encourage them to actually post content. I created “Social Media Bingo”, a monthly competition between venues. When we started, venues were required to post and the teams that completed their BINGO cards were entered for a prize. Then we switched things up to ensure local leadership was continuing to learn about the social media environment while still actively engaging in the process. We measured their success through things like: # of new followers # of likes during a period of time # of shares or comments Revenue earned on weekly promotions https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/1607544843554-B0CSQX32JRSPYVAT755P/Social_CalendarBanner.jpg Social Media https://briceallenmyers.com/eric-mcfarland daily 0.75 2025-07-22 https://briceallenmyers.com/bkid daily 0.75 2022-10-11 https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/092ea125-7fab-4cc9-8f4a-33bbe1b84027/BKInteriors_Shoot7_Nov292016_AirykaRockefeller-16.jpg https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/b02a7ac0-d371-4046-b51a-268249a21b8e/MMB_3.jpg https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/afe19115-2421-4ab4-a8c1-848528840f94/MMB_5.jpg https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/adf89cab-e1ff-4e85-961d-42bcd75aa4de/MMB_6.jpg https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/ed5d0d30-acb8-441a-b56e-ad2bf7c7eb47/MMB_4.jpg https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/ed06b680-22fa-44a6-9089-04a31cadc355/MMB_2.jpg https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/15149e3a-08a0-45fb-8b21-89dcc1c8ec74/MMB_1.jpg https://briceallenmyers.com/enzo-custom daily 0.75 2022-10-11 https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/1606256240220-6GWDWMVDSKODHOVPOGYX/EC_HomePage1.jpg Enzo Custom https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/1606258427545-SN5IOSI36QYJGHJBM3M9/TWK_TopLevelList.jpg Enzo Custom - Too Many Options I began, as any good eCommerce solution should, by organizing the catalog of products. Finding the common denominators in all the products so I could determine the best way to organize an endless list of options to make it easy for a user to find what they wanted. I started where all suits start, with the fabric. At the top level, suits could be filtered and searched by fabric color/pattern, manufacturer or brand, composition, or season. https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/1606256184472-IGMNJBMOPAWBCLSXZO4W/EC_HomePage1.jpg Enzo Custom https://briceallenmyers.com/tiktok-tv daily 0.75 2023-03-10 https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/8923d809-9eca-4704-9ff3-9a41ffaf0a62/IMG_5387_A.jpg TikTok TV https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/096be402-7708-4c33-9ada-35c79e3c5718/IMG_5388_A.jpg TikTok TV https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/3edbca75-d478-4f75-8bc2-677b410e4de0/IMG_5392.JPG TikTok TV https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/af8b5f66-056f-4c7f-950e-56eae528e8d2/IMG_5387_B.jpg TikTok TV https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/b67ef689-8391-475a-9934-5d73677351f4/IMG_5388_B.jpg TikTok TV https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/c04870fa-a43e-4177-84fa-a2981962b7b8/IMG_5391.JPG TikTok TV https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/bc980262-1738-44b0-9fc6-9fe83bdff619/IMG_5389_A.jpg TikTok TV https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/bc980262-1738-44b0-9fc6-9fe83bdff619/IMG_5389_A.jpg TikTok TV https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/92d8494b-74d2-4ebd-b391-889bccd0d810/IMG_5393.JPG TikTok TV https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/5f259c7a-c07c-4ea1-8949-0a30d7b3359a/IMG_5389_B.jpg TikTok TV https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/5f259c7a-c07c-4ea1-8949-0a30d7b3359a/IMG_5389_B.jpg TikTok TV https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/096be402-7708-4c33-9ada-35c79e3c5718/IMG_5388_A.jpg TikTok TV https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/8923d809-9eca-4704-9ff3-9a41ffaf0a62/IMG_5387_A.jpg TikTok TV https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/b67ef689-8391-475a-9934-5d73677351f4/IMG_5388_B.jpg TikTok TV https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/af8b5f66-056f-4c7f-950e-56eae528e8d2/IMG_5387_B.jpg TikTok TV https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/16d25012-f5db-41c9-b8e5-45edcf4018e7/IMG_5390A.jpg TikTok TV https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/16d25012-f5db-41c9-b8e5-45edcf4018e7/IMG_5390A.jpg TikTok TV https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/ba160842-bf69-45eb-aaef-d964ce9667c3/IMG_5390B.jpg TikTok TV https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/ba160842-bf69-45eb-aaef-d964ce9667c3/IMG_5390B.jpg TikTok TV https://briceallenmyers.com/brightspot daily 0.75 2025-03-10 https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/848fd569-5203-4e32-ad8a-ab343c1e889b/BSP_ProductVisualsIMG.png Brightspot Evergreen - Product Visuals Before we could embark on creating any sort of lifestyle connection with our brand, we needed to better represent our product visually. Historically, the company had only shown the product through direct screen grabs of the platform. We departed from this by pulling individual elements from the platform, and in a more abstract way illustrated the functionality, ease of use, and benefits of the CMS. https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/30d46e24-aab8-4a29-bd5e-5a453c341e3e/Screenshot+2023-12-19+at+2.49.32%E2%80%AFPM.png Brightspot Evergreen - Brand Messaging The realty of a multi-venue business is that guests are drawn in by the global message, but retained by the individual/local experience. I approached the new website with this understanding, and in every way possible, tried to tailor content to be responsive based on an individuals geographical location. By using a users IP address, we were able to present only relevant content. Guests saw promotions, arcade games, esports tournaments, and food offerings that were available at their nearest GameWorks without having to navigate to a location page. https://briceallenmyers.com/gameworks-website-1 daily 0.75 2025-07-22 https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/1605027174080-ZQF806BO7J0IHS3QEIHW/GW_Arcade1.jpg Educated Guess - Lead with Arcade The website needed a hierarchy for content that was rooted in reality. For this, I did a deep dive on in-venue revenue to see where we ACTUALLY MADE MONEY. By understanding what was paying our bills, I was able to organize the content on the site AND help internal stakeholders understand why certain content might not fall above the fold. The hierarchy went: Arcade Esports Food and Beverage Event Sales (which if done right, promoted all of the above) https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/1605036381100-9EOEZIT2GAQ28VIEE9PM/GW_Conversion.jpg Educated Guess - Keys to Conversion “The website doesn’t make money”, was a refrain i heard from others internally. With that, it became incumbent on me to prove that the website was driving revenue in-venue. Using Google Analytics and GoogleAds, I was able to track digital interactions from mobile devices to our POS effectively proving the value of gameworks.com read the case study https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/1605029509186-ZTVGF4P41PWNQ315PISR/GW_Speed.jpg Educated Guess - Speed it up! Abysmal website speeds equal high bounce rates – that’s website 101. The challenge is presenting a visually heavy website and maintaining speed. By caching images, compressing content, and implementing latent load, we saw improvement across the board. Our bounce rate for important landing pages dropped, dwell time skyrocketed, and page views per user tripled. The next step was converting these metrics to actual visitors spending actual dollars in our actual stores. https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/1605830383453-03DWPM74L4R3S82YBURO/GW_Games+copy.jpg Educated Guess https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/1605027162053-SEQYEQQH7KE206DDMZ52/image-asset.jpeg Educated Guess - Location Specific Content The realty of a multi-venue business is that guests are drawn in by the global message, but retained by the individual/local experience. I approached the new website with this understanding, and in every way possible, tried to tailor content to be responsive based on an individuals geographical location. By using a users IP address, we were able to present only relevant content. Guests saw promotions, arcade games, esports tournaments, and food offerings that were available at their nearest GameWorks without having to navigate to a location page. https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/1605035381754-J35DBJDI0MA49R2GJWMJ/GW_Games+copy.png Educated Guess https://briceallenmyers.com/gameworks-website-1-1 daily 0.75 2025-07-22 https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/1605035381754-J35DBJDI0MA49R2GJWMJ/GW_Games+copy.png Wunderclue https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/1605027162053-SEQYEQQH7KE206DDMZ52/image-asset.jpeg Wunderclue - Location Specific Content The realty of a multi-venue business is that guests are drawn in by the global message, but retained by the individual/local experience. I approached the new website with this understanding, and in every way possible, tried to tailor content to be responsive based on an individuals geographical location. By using a users IP address, we were able to present only relevant content. Guests saw promotions, arcade games, esports tournaments, and food offerings that were available at their nearest GameWorks without having to navigate to a location page. https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/1605830383453-03DWPM74L4R3S82YBURO/GW_Games+copy.jpg Wunderclue https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/1605027174080-ZQF806BO7J0IHS3QEIHW/GW_Arcade1.jpg Wunderclue - Lead with Arcade The website needed a hierarchy for content that was rooted in reality. For this, I did a deep dive on in-venue revenue to see where we ACTUALLY MADE MONEY. By understanding what was paying our bills, I was able to organize the content on the site AND help internal stakeholders understand why certain content might not fall above the fold. The hierarchy went: Arcade Esports Food and Beverage Event Sales (which if done right, promoted all of the above) https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/1605029509186-ZTVGF4P41PWNQ315PISR/GW_Speed.jpg Wunderclue - Speed it up! Abysmal website speeds equal high bounce rates – that’s website 101. The challenge is presenting a visually heavy website and maintaining speed. By caching images, compressing content, and implementing latent load, we saw improvement across the board. Our bounce rate for important landing pages dropped, dwell time skyrocketed, and page views per user tripled. The next step was converting these metrics to actual visitors spending actual dollars in our actual stores. https://images.squarespace-cdn.com/content/v1/5f931f3f2bb0394304061c5b/1605036381100-9EOEZIT2GAQ28VIEE9PM/GW_Conversion.jpg Wunderclue - Keys to Conversion “The website doesn’t make money”, was a refrain i heard from others internally. With that, it became incumbent on me to prove that the website was driving revenue in-venue. Using Google Analytics and GoogleAds, I was able to track digital interactions from mobile devices to our POS effectively proving the value of gameworks.com read the case study