Survival of the savviest

It’s a narrative so many businesses lived through. COVID-19 struck and forced businesses to shutter their stores effectively halting any revenue and growth in its tracks. In order to survive, I was tapped to lead our esports brand in a transition from in-venue tournaments to online. From here the Quick Hits online gaming series was born. Key pieces:

• New branding

• Community outreach

• Email marketing

• SEO

• Creative budgeting