BK Interior Design
When one of your most talented friends takes the leap to begin his own company, you throw your entire arsenal of marketing knowledge behind him.
I bit off A LOT with this project.
It’s easy to make some people look good
As a luxury interior designer, Brad Krefman needed his brand to ooze with sophistication and sex. But, as a luxury designer in the laid back state of California, he also needed to be cool like a soft breeze off the shore. We created the BKID brand to walk the fine line between luxury and cool casual comfort.
Key Pieces:
Viral social media content
Email marketing
PR strategy
Direct Marketing
Brand Building
Affiliate Marketing
#mondaymoodboard
A Story Of Viral Success
When I started consulting with BKID, it was all about stretching our bandwidth – ie. making the most out of every second, penny, activation. The lowest hanging fruit was of course earned/organic social media. BKID had a whopping 300 followers across all channels (give or take 20). We agreed upon a storyline, posting cadence, and aesthetic. But, it was my #mondaymoodboard posts that really lit a fire under his following. We posted our first #mondaymood board post in 2014. There were a handful of other posts that had used the same hashtag, but nothing consistent. Week over week we saw growth, and then after a six months of consistency, patience, and intentional brand storytelling, we noticed that the #mondaymoodboard hashtag was being posted THOUSANDS of times every week. We started a trend in the design world that continues to this day. The #mondaymoodboard campaign gave followers a glimpse into BKID’s creative process inviting them along for the ride, while opening the door to brand collaborations by highlighting product, and we were able to complete the story when the mood board’s project was complete.
