How to help a brand grow the F up.

Kids are great, and at the movies they hold the almighty dollar. But, for a destination entertainment brand where the margins on the bar are far better than that of the toys in the gift shop, the brand needs to work hard to attract young professionals - aka people who like to drink, who never go out alone, and who have a little extra spending money. Instead of excommunicating any guest under the age of 21, we created the weekly event “After Dark”. Our goal was to reintroduce the GameWorks experience as a nightlife option for guests 21 and over. Key Pieces:

• Visual content

• Social media strategy

• Influencer / Affiliate marketing

• Go-To-Market Strategy